Advertising: Principles and Practice Wells, William, Prentice Hall, 1999.
Copywriting for the Electronic Media: A Practical Guide Meeske, Milan, Wadsworth Publishing Company, 1999.
Trust Us, We’re Experts: How Industry Manipulates Science and Gambles with Your Future Rampton, Sheldon and John Stauber, Putnam, 2000.
Organizations
The Council of Better Business Bureaus
4200 Wilson Blvd., Suite 800
Arlington, VA 22203-1838 USA
Phone: (703) 276-0100
Fax: (703) 525-8277
URL: http://www.bbb.org
Direct Marketing Association
P.O. Box 9014
Farmingdale, NY 11735 USA
URL: www.the-dma.org
Federal Communications Commission
445 12th Street SW
Washington, DC 20554 USA
Phone: (888) CALL-FCC
Fax: (202) 418-0232
URL: http://www.fcc.gov
Federal Trade Commission
600 Pennsylvania Avenue, NW
Washington, DC 20580 USA
Phone: (877) FTC-HELP
URL: http://www.ftc.gov
