Additional Resources

Advertising: Principles And Practice Wells, William, Prentice Hall, 1999.

Copywriting for the Electronic Media: A Practical Guide Meeske, Milan, Wadsworth Publishing Company, 1999.

Trust Us, We’re Experts: How Industry Manipulates Science and Gambles with Your Future Rampton, Sheldon and John Stauber, Putnam, 2000.


The Council of Better Business Bureaus

4200 Wilson Blvd., Suite 800
Arlington, VA 22203-1838 USA
Phone: (703) 276-0100
Fax: (703) 525-8277

Federal Trade Commission

600 Pennsylvania Avenue, NW
Washington, DC 20580 USA
Phone: (877) FTC-HELP

Inside Additional Resources